Tim Hortons Jumps on the Mobile Payments Bandwagon

TIM HORTONS - Tim Hortons offers mobile payments with Passbook

Tim Hortons has finally jumped onto the mobile payments bandwagon and is accepting easy scan-to-pay options at locations across the U.S. and Canada through IOS, Android and Blackberry 10 devices.

In a release made today regarding the latest technological launch, David Clanachan, Chief Operating Officer of Tim Hortons said, “Enhancing our technology so that guests can store their digital Tim Card in their phone… is an added convenience we know customers will enjoy”.

While coffee giants such as Starbucks have been accepting mobile barcode payments as far back as 2012 in Canada, it is good to see a Canadian company finally following suit – even if they are quite a few years late to the table.

Speculation surrounding the growth in the mobile payments industry has been estimated by firms such as Gartner to soar above “$720 billion a year by 2017”.  This, according to the same article in Forbes published just a few months ago, is a dollar figure that shows tremendous growth from the $235 billion earned in 2013.

As brands such as Starbucks, eBay, Amazon, and now, possibly one of the ‘littler’ multinationals – Timmy’s, compete for a chunk of your mobile wallet, the way Canadians look at their old folding leather moth collectors may truly be a thing of the past.

To the majority of the population, particularly those that are shifting away from single process technologies; camera’s that only take pictures, phonographs that simply expel recorded music, or paper notebooks that…well you get the idea – these shifts are no surprise.

While a few years late, Timmy’s has embraced the mobile trend. The question is will they take a risk and get ahead of the curve next time and accept Bitcoin or other cryptocurrencies of the future?  Maybe Coinye West?

Ricardo Khayatte

Ricardo Khayatte